Representatives of the Liberation Festival team prepared a campaign in the year of the 75th anniversary of the Normandy landing, presenting the Liberation Festival Pilsen in 16 museums and information centers on the route from Normandy to Pilsen. During this spring, thousands visitors of the festivities on the beaches of Utah and Omaha, Saint Mere Eglise, Carentan or Arromanches and many other places will be introduced to Pilsen´s May celebrations.
“In the museums there are advertising stands that invite you to the Liberation Festival in Pilsen. With this form of campaign, the city has had positive experiences since 2014. The campaign targets both tourists interested in the history of World War II and visitors who traditionally attend the annual Normandy landing celebrations. Millions of people are visiting museums within June celebrations. The benefit is that families of American veterans who visit numerous places of interest in Normandy also learn about Pilsen”, explained Jana Komišová, Head of the Presentation and Marketing Department of the City of Pilsen.
On the list of partner places where Liberation Festival Pilsen is presented, are cities associated with the Battle of the Bulge, Bastogne (Belgium), Diekirch and Ettelbruck (Luxembourg). We used the opportunity to stay in these places and stopped at the American military cemetery in Hamm, Luxembourg, to commemorate General Patton on behalf of the City of Pilsen. Our campaign follows the route of the Allied armies‘, said Denisa Krylová, a member of the Liberation Festival Pilsen team.
“We aim not only to attract the tourist, but also for international cooperation and partnership. On the route from Normandy to Pilsen, we cooperate not only with museums, but also with the towns and villages of Sainte-Mère-Église, Sainte-Marie-du-Mont, Arromanches or Carentan, which are associated with the first operations of the Allies in France. Mayors of some towns and museums have already visited the Liberation Festival Pilsen and are planning to come again next year, when we commemorate the 75th anniversary of liberation, ”added Jan Engler, a member of the Liberation Festival Pilsen team.
“This year marking the 75th anniversary of the launch of operations on the Western Front, the City of Pilsen wants to pay homage to the Czechoslovak Independent Armored Brigade. At the site of the former Mulberry military port B in Arromanches, we are preparing, together with the Musée du Debárquement, the placement of a memorial plaque to brigade, which was part of the British troops within the Allied armies and ¨respected for the siege of Dunkirk.
Since 2018, Pilsen has also been part of the international network Liberation Route Europe bonding places connected with the history of World War II.